Time and time again we meet with business owners who express their frustration in getting simple updates done to their websites for a reasonable rate. This is not a new or unique problem as most websites are lucky to receive quarterly or even yearly updates. This is important when considering building your site, for example if you are putting up a in-stock list of merchandise, but your website is not updated daily, weekly or even monthly then you will be better to not include this feature on your website. The main reason people visit your website are similar to the reasons they look you up in the Yellow Pages, they are looking for your phone number, hours, address and other common details. The largest difference is that your website represents you to the entire world where the yellow pages and other methods of marketing only have an impact on the market they run in. As we all must learn to walk before we run, most time simplifying your website will in fact produce a better impression of your business to potential customers.